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Association Management I

Tightened Measurement Precision

Situation

An association’s Board knew that the way they had been measuring performance was too focused on activity and there was too little assessment of the value the organization was creating for members. Members were increasingly asking for evidence of their association’s value-add to their businesses.

Action

Chrysalis Group worked with the Board and the Executive Team in a workshop setting to define the specific outcomes required of each strategic priority. The outcomes were not always “black and white” and performance depended on aligning different people, resources and stakeholders to accomplish. It was determined that the Association leadership had sufficient influence on the outcomes that it was critical to have the outcomes translated to a revised performance management program, and into the incentive plans. Performance objectives were established for both the annual activity required and the longer term impact that was to be created. The Board and senior team were satisfied that defining outcome measures resulted in a clear link between organizational activity and improved member value.

Association Management II

Managing Board Chair Transition

Situation

A non-profit Board changed Chairs every two years and historically a new Chair brought with them different approaches to CEO performance evaluation. Those changes in term influenced the way that annual compensation decisions were taken. These changes and Chair transitions were taking a toll on the Board’s relationship with the CEO.

Action

Chrysalis Group has managed the CEO evaluation program for over five years bringing consistency to both the Board and the CEO. Each year the Board receives an online CEO performance survey that evaluates short and long term performance goals, essential leader behaviours, senior team and organizational effectiveness, and relationship capital. We report year-over-year progress. Over the years, our insights and coaching contribute to a stable, productive and successful relationship between the Board and the CEO.